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The essential brand book over 100 techniques to increase brand value /

Ellwood, Iain.

The essential brand book over 100 techniques to increase brand value / [electronic resource] : Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - 1 online resource

Includes bibliographical references and index.

ISBN: 9780749438630 9780585442952 (electronic bk.)

Subjects--Topical Terms:
Brand name products.
Product management.

LC Class. No.: HD69.B7 / E45 2002

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The essential brand book over 100 techniques to increase brand value /

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