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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /

Halinen, Aino, 1961-

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector / [electronic resource] : Aino Halinen. - London : Routledge, 2002 - 1 online resource. - Routledge advances in management and business studies ; 3 .

Includes bibliographical references and index.

ISBN: 9780415146074 9780203280775 (electronic bk.)

Subjects--Topical Terms:
Relationship marketing.
Service industries--Marketing.
Relationship marketing--Case studies.--Finland
Advertising agencies--Customer services--Case studies.--Finland

LC Class. No.: HF5415.55 / .H35 2002

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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /

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