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The fundamentals and practice of marketing

Wilmshurst, John.

The fundamentals and practice of marketing Electronic Resources / John Wilmshurst, Adrian Mackay. - 4th ed. - Oxford ; Butterworth-Heinemann, 2002. - 1 online resource

ISBN: 9780750654494 9780585462837 (electronic bk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W5476 2002

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