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Brand new justice the upside of global branding /

Anholt, Simon,

Brand new justice the upside of global branding / [electronic resource] : Simon Anholt. - Oxford : Butterworth-Heinemann, 2003 - 1 online resource

Includes bibliographical references and index.

ISBN: 9780750656993

Subjects--Topical Terms:
Brand name products
Brand name products--Management
Export marketing
Export marketing--Social aspects
Brand name products--Developing countries

LC Class. No.: HD69.B7 / A766 2003

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Brand new justice the upside of global branding /

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