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Conquering consumerspace marketing strategies for a branded world /

Solomon, Michael R.

Conquering consumerspace marketing strategies for a branded world / [electronic resource] : Michael R. Solomon. - New York, N.Y. : AMACOM c2003. - 1 online resource

Includes bibliographical references (p. 251-265) and index.

ISBN: 9780814407417 9780814427224 (electronic bk.)

Subjects--Topical Terms:
Branding (Marketing)
Consumers' preferences.
Customer relations.

LC Class. No.: HD69.B7 / S65 2003

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