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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler, Kevin Lane Keller ,Alexander Chernev - 16th Edition, Global Edition - 605 pages : color illustrations

Includes bibliographical references and index

ISBN: 9781292404813

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / K674M 2022

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