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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th ed., Global ed. - Boston, Mass. : Pearson, c2013 - 590 p. : col. ill.

Includes bibliographical references and index

ISBN: 9780273779414

Subjects--Topical Terms:
Brand name products--Management

LC Class. No.: HD69.B7 / K444S 2013

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Strategic brand management : building, measuring, and managing brand equity /

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