Hi-tech hi-touch branding : creating brand power in the age of technology (Record no. 160441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam0a22002290a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000075331 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302035530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2001 si 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471845965 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001076411 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | T456H |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul |
| 9 (RLIN) | 45408 |
| 245 10 - TITLE STATEMENT | |
| Title | Hi-tech hi-touch branding : creating brand power in the age of technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 219 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 24794 |
| Topical term or geographic name entry element | ELECTRONIC COMMERCE |
| 9 (RLIN) | 6247 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Kwok Cheong |
| 9 (RLIN) | 45409 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0802 āļāļāļ°āļĻāļīāļĨāļāļāļĢāļĢāļĄāļĻāļēāļŠāļāļĢāđ. āļāļēāļĢāļāļāļāđāļāļāļāļīāđāļāļĻāļĻāļīāļĨāļāđ : āļ āļēāļāļāļīāļĄāļāđ āļāļēāļĢāļāļāļāđāļāļāļāļĢāļĢāļāļļāļ āļąāļāļāđ āļāļāļĄāļāļīāļ§āđāļāļāļĢāđāļāļąāļāļāļēāļāđāļĨāļāļāļĻāļīāļĨāļāđ (Computer Graphics) |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļāļāđāļāļāļāļīāđāļāļĻāļĻāļīāļĨāļāđ : āļ āļēāļāļāļīāļĄāļāđ āļāļēāļĢāļāļāļāđāļāļāļāļĢāļĢāļāļļāļ āļąāļāļāđ āļāļāļĄāļāļīāļ§āđāļāļāļĢāđāļāļąāļāļāļēāļāđāļĨāļāļāļĻāļīāļĨāļāđ (Computer Graphics) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5415.13 T456H | 61220000064 | 2019-04-22 | 2019-04-22 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5415.13 T456H | 61220000065 | 2019-04-22 | 2019-04-22 | Books |
