Image marketing : using public perceptions to attain business objectives (Record no. 164567)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam0a22002290a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000083894 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302041000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1996 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001085141 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.2 |
| Item number | M372I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| 9 (RLIN) | 51843 |
| 245 10 - TITLE STATEMENT | |
| Title | Image marketing : using public perceptions to attain business objectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| Name of publisher, distributor, etc. | American Marketing Association, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CORPORATE IMAGE |
| 9 (RLIN) | 21288 |
| Topical term or geographic name entry element | ADVOCACY ADVERTISING |
| 9 (RLIN) | 26109 |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 9 (RLIN) | 1116 |
| Topical term or geographic name entry element | MASS MEDIA AND BUSINESS |
| 9 (RLIN) | 9692 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0305 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļāļĢāļ°āļāļēāļŠāļąāļĄāļāļąāļāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļđāļāđāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļŠāļģāļāļąāļāļāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļĢāļ°āļāļēāļŠāļąāļĄāļāļąāļāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļđāļāđāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļŠāļģāļāļąāļāļāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HD59.2 M372I | 189750 | 2019-04-22 | 2019-04-22 | Books | |||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HD59.2 M372I | 189751 | 2020-10-01 | 2019-04-22 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HD59.2 M372I | 189753 | 2019-04-22 | 2019-04-22 | Books |
