The new direct marketing : how to implement a profit-driven database marketing strategy (Record no. 168367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01049nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000091881 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302042440.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1995 xxu 0000 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001093331 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | D384N 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David Shepard Associates |
| 9 (RLIN) | 58447 |
| 245 14 - TITLE STATEMENT | |
| Title | The new direct marketing : how to implement a profit-driven database marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 493 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DIRECT MARKETING |
| General subdivision | DATA PROCESSING |
| 9 (RLIN) | 58448 |
| Topical term or geographic name entry element | DATABASE MARKETING |
| 9 (RLIN) | 29091 |
| Topical term or geographic name entry element | DATABASE MANAGMENT |
| 9 (RLIN) | 58449 |
| Topical term or geographic name entry element | DIRECT MARKETING |
| General subdivision | STATISTICAL METHODS |
| 9 (RLIN) | 58450 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47008 |
| Link information for field corresponding to 9XX field | Feb 18 2005 10:37AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5415.126 D384N 1995 | 175572 | 2020-03-10 | 2019-04-22 | Books |
