Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world (Record no. 171439)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00911nam0a22002050a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000098178 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302043702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1995 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001099787 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9349 .S634C62 |
| Item number | A443S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Allen, Frederick |
| 9 (RLIN) | 64047 |
| 245 10 - TITLE STATEMENT | |
| Title | Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 500 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COCA-COLA COMPANY |
| General subdivision | HISTORY |
| 9 (RLIN) | 64048 |
| Topical term or geographic name entry element | SOFT DRINK INDUSTRY |
| General subdivision | MARKETING |
| 9 (RLIN) | 64049 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HD9349 .S634C62 A443S | 225212 | 2019-04-22 | 2019-04-22 | Books |
