กลยุทธ์การสร้างภาพพจน์ = (Record no. 201576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01294nam0a22002770a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000119336 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302053038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2546 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9745347442 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003007893 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | ร499ก |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | รีส, อัล |
| 9 (RLIN) | 16429 |
| 245 10 - TITLE STATEMENT | |
| Title | กลยุทธ์การสร้างภาพพจน์ = |
| Remainder of title | Positioning : the battle for your mind / |
| Statement of responsibility, etc. | โดย Al Ries, Jack Trout ; เรียบเรียงโดย ก้องเกียรติ โอภาสวงการ |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Positioning : |
| Remainder of title | the battle for your mind |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ซีเอ็ดยูเคชั่น, |
| Date of publication, distribution, etc. | 2546 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 หน้า : |
| Other physical details | ภาพประกอบ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 778 |
| Topical term or geographic name entry element | โฆษณา |
| General subdivision | การผลิต |
| 9 (RLIN) | 44423 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 6944 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เทราต์, แจ็ค |
| 9 (RLIN) | 16430 |
| Personal name | ก้องเกียรติ โอภาสวงการ |
| 9 (RLIN) | 3875 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A36070 |
| Link information for field corresponding to 9XX field | Nov 18 2003 2:46PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | 1 | 2 | HF5827.2 ร499ก | 200311180050 | 2023-10-25 | 2023-10-07 | 2019-04-23 | Books | ||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5827.2 ร499ก | 200311180051 | 2019-04-23 | 2019-04-23 | Books | |||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | 1 | 4 | HF5827.2 ร499ก | 200311180052 | 2024-07-05 | 2024-05-14 | 2019-04-23 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | 2 | 4 | HF5827.2 ร499ก | 200311180053 | 2024-02-13 | 2023-11-02 | 2019-04-23 | Books | |||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5827.2 ร499ก | 200311180060 | 2019-04-23 | 2019-04-23 | Books |
