Advertising campaign strategy : (Record no. 209920)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01631nam0a22003490a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000130877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302055925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2004 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324271905 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2004010077 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | P373A 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald |
| 9 (RLIN) | 42859 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising campaign strategy : |
| Remainder of title | a guide to marketing communication plans / |
| Statement of responsibility, etc. | Donald Parente |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 404 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 12341 |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 5148 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200410190059 |
| p | 585.00 |
| n | BUR |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220069 |
| p | 585.00 |
| n | BUR |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220070 |
| p | 585.00 |
| n | BUR |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220071 |
| p | 585.00 |
| n | BUR |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220072 |
| p | 585.00 |
| n | BUR |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220073 |
| p | 585.00 |
| n | BUK |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| b | 200410220074 |
| p | 585.00 |
| n | BUK |
| r | SID02 RONO20040744 ORDNO34 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5837 |
| j | 0 |
| i | P373A 2004 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40065 |
| Link information for field corresponding to 9XX field | Oct 29 2004 7:52AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5837 P373A 2004 | 200410220070 | 2024-07-30 | 2019-05-30 | Books | |||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5837 P373A 2004 | 200410220071 | 2019-05-30 | 2019-05-30 | Books | ||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | HF5837 P373A 2004 | 200410220074 | 2023-02-13 | 2019-05-30 | Books | 2023-02-10 |
