The 22 immutable laws of branding : (Record no. 217440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01357nam0a22003250a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000140163 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302062248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060007737 |
| International Standard Book Number | 9780060007737 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006001093 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | R537T 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 2311 |
| 245 14 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand / |
| Statement of responsibility, etc. | Al Ries and Laura Ries |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Collins Business ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [New York, N.Y.] : |
| Name of publisher, distributor, etc. | CollinsBusiness, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 43291 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | DECISION MAKING |
| 9 (RLIN) | 29095 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 12904 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| 9 (RLIN) | 80262 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200603180047 |
| p | 745.00 |
| n | BUR |
| r | SID02 RONO20060170 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | R537T 2002 |
| b | 200901220014 |
| p | 745.00 |
| n | BUK |
| r | SID02 RONO20080793 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | R537T 2002 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A51017 |
| Link information for field corresponding to 9XX field | Jan 29 2009 2:39PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HD69 .B7 R537T 2002 | 200603180047 | 2019-05-30 | 2019-05-30 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HD69 .B7 R537T 2002 | 200901220014 | 2019-05-30 | 2019-05-30 | Books |
