Advertising and integrated brand promotion / (Record no. 218237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01188nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000141140 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302062457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2006 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 032431132X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006002098 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | O384A 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 9 (RLIN) | 85666 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. , international student ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 781 p. : |
| Other physical details | col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING |
| 9 (RLIN) | 25321 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 9 (RLIN) | 85667 |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 38104 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200606020084 |
| p | 1200.00 |
| n | BUR |
| r | SID02 RONO20060326 ORDNO13 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5821 |
| j | 0 |
| i | O384A 2006 |
| b | 200610100018 |
| p | 950.00 |
| n | BUK |
| r | SID02 RONO20060504 ORDNO16 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5821 |
| j | 0 |
| i | O384A 2006 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47077 |
| Link information for field corresponding to 9XX field | Oct 26 2006 4:20PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5821 O384A 2006 | 200606020084 | 2019-05-30 | 2019-05-30 | Books |
