The brand bubble : (Record no. 229582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01150nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000153926 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302070203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2008 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470183878 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2009001671 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | G479B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gerzema, John |
| Dates associated with a name | 1961- |
| 9 (RLIN) | 126970 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand bubble : |
| Remainder of title | the looming crisis in brand value and how to avoid it / |
| Statement of responsibility, etc. | John Gerzema, Ed Lebar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | VALUATION |
| 9 (RLIN) | 126971 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 38419 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lebar, Ed |
| 9 (RLIN) | 126972 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200905230127 |
| p | 897.00 |
| n | BUR |
| r | SID02 RONO20090273 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | G479B |
| b | 200905230128 |
| p | 897.00 |
| n | BUR |
| r | SID02 RONO20090273 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | G479B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A51017 |
| Link information for field corresponding to 9XX field | Jun 2 2009 10:38AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | HD69 .B7 G479B | 200905230127 | 2019-11-06 | 2019-10-30 | 2019-05-30 | Books | ||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | HD69 .B7 G479B | 200905230128 | 2024-01-16 | 2024-01-09 | 2019-05-30 | Books |
