การวางตำแหน่งใหม่ = (Record no. 237061)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01456nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000291917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302072441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140521s2553 th f 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786117060038 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2011001600 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | ท638ก |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เทราต์, แจ็ค |
| 9 (RLIN) | 16430 |
| 245 10 - TITLE STATEMENT | |
| Title | การวางตำแหน่งใหม่ = |
| Remainder of title | Repositioning / |
| Statement of responsibility, etc. | Jack Trout ; with Steve Rivkin ; แปลและเรียบเรียง ศรชัย จาติกวณิช. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Repositioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. | 2553. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 หน้า. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การวางตำแหน่งสินค้า (โฆษณา) |
| 9 (RLIN) | 124493 |
| Topical term or geographic name entry element | การแข่งขันทางการตลาด |
| 9 (RLIN) | 136298 |
| Topical term or geographic name entry element | การวางแผนเชิงกลยุทธ์ |
| 9 (RLIN) | 3876 |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 185 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ริฟคิน, สตีฟ, |
| Dates associated with a name | ค.ศ. 1947- |
| 9 (RLIN) | 136299 |
| Personal name | ศรชัย จาติกวณิช, |
| Relator term | ผู้แปลและเรียบเรียง |
| 9 (RLIN) | 115788 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201105110027 |
| p | 180.00 |
| n | BUR |
| r | SID02 RONO20110262 ORDNO14 |
| g | PC |
| t | 10 |
| c | 190 |
| l | B |
| b | 201105110028 |
| p | 180.00 |
| n | BUR |
| r | SID02 RONO20110262 ORDNO14 |
| g | PC |
| t | 10 |
| c | 190 |
| l | B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20150302 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 คณะบริหารธุรกิจ. การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า-ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5827.2 ท638ก | 201105110027 | 2024-09-03 | 2019-08-26 | Books | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5827.2 ท638ก | 201105110028 | 2019-08-26 | 2019-08-26 | Books |
