การวิจัยการโฆษณา = (Record no. 246399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01362nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000303975 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2014 th a f b 0 0 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786163612939 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5815.T5 |
| Item number | ร373ก 2557 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | รัตนสุดา ปุณณะหิตานนท์. |
| 9 (RLIN) | 147666 |
| 245 10 - TITLE STATEMENT | |
| Title | การวิจัยการโฆษณา = |
| Remainder of title | Advertising research / |
| Statement of responsibility, etc. | รัตนสุดา ปุณณะหิตานนท์ ; มหาวิทยาลัยกรุงเทพ. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งแรก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ปทุมธานี : |
| Name of publisher, distributor, etc. | สำนักพิมพ์มหาวิทยาลัยกรุงเทพ, |
| Date of publication, distribution, etc. | 2557. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 หน้า : |
| Other physical details | ภาพประกอบ. |
| 500 ## - GENERAL NOTE | |
| General note | ภาคผนวก |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| General subdivision | วิจัย |
| 9 (RLIN) | 8517 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | มหาวิทยาลัยกรุงเทพ. |
| 9 (RLIN) | 1037 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 96-1 |
| b | ทรัพยากรสารสนเทศใหม่ เดือนมิถุนายน 2559 |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 02 |
| b | BU Textbooks/ตำรามหาวิทยาลัย |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20160627 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BU Textbook |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 2 | HF5815.T5 ร373ก 2557 | 2015000004881 | 2025-08-09 | 2025-01-13 | 2025-01-13 | 2019-08-26 | BU Textbook |
