The brand mapping strategy : (Record no. 247486)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000310500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160815s2016 cau f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781599185897 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | No Cat. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leland, Karen, |
| Relator term | author. |
| 9 (RLIN) | 148985 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand mapping strategy : |
| Remainder of title | design, build, and accelerate your brand / |
| Statement of responsibility, etc. | by Karen Tiber Leland. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Irvine : |
| Name of producer, publisher, distributor, manufacturer | Entrepreneur Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178 pages. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 993 00 - | |
| -- | HF5415.1255 |
| -- | .L445 2016 |
| -- | Branding (Marketing) |
| -- | Marketing |
| -- | Management. |
| -- | Entrepreneurship. |
| -- | Management |
| -- | Technological innovations. |
| -- | BUSINESS & ECONOMICS / Entrepreneurship. |
| -- | bisacsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Contact Circulation Desk | 2019-08-26 | 6 | 7 | 2016000005509 | 2025-08-09 | 2025-01-20 | 2025-01-20 | 2019-08-26 | Books |
