การโฆษณาและการส่งเสริมการตลาด = (Record no. 248145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01951nam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000311385 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160915s2015 th a f 000 0 tha d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Th-BaBU |
| Transcribing agency | Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786167060873 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | บ824ก 2558 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เบลช์, จอร์จ อี. |
| Fuller form of name | (จอร์จ เอ็ดเวิร์ด), |
| Dates associated with a name | ค.ศ. 1951- |
| 9 (RLIN) | 150084 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาและการส่งเสริมการตลาด = |
| Remainder of title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | เขียน George E. Belch, Michael A. Belch ; แปลและเรียบเรียง กมล ชัยวัฒน์. |
| 246 31 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | กรุงเทพฯ : |
| Name of producer, publisher, distributor, manufacturer | แมคกรอ-ฮิล อินเตอร์เนชั่นแนล เอ็นเตอร์ไพรส์ แอลแอลซี, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2558]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 423 หน้า : |
| Other physical details | ภาพประกอบ. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 778 |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 2152 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 6944 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เบลช์, ไมเคิล เอ |
| 9 (RLIN) | 120228 |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 150085 |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 47276 |
| Personal name | กมล ชัยวัฒน์, |
| Relator term | ผู้แปลและเรียบเรียง |
| 9 (RLIN) | 130307 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20220809 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | Purchase | 2 | 1 | HF5823 บ824ก 2558 | 2016000004945 | 2024-01-11 | 2023-08-07 | 2019-08-26 | Books |
