BU Library and Learning Space

Emotional branding : (Record no. 250539)

MARC details
000 -LEADER
fixed length control field 00967nam0a22002890a04500
001 - CONTROL NUMBER
control field 000160138
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302080611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2009 xxua fnb000 001 0neng d
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581156720
035 ## - SYSTEM CONTROL NUMBER
System control number 2011001287
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number G623E 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gobe, Marc
9 (RLIN) 105331
245 10 - TITLE STATEMENT
Title Emotional branding :
Remainder of title the new paradigm for connecting brands to people /
Statement of responsibility, etc. by Marc Gobe
250 ## - EDITION STATEMENT
Edition statement Updated and rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Allworth Press,
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent 325 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
Topical term or geographic name entry element Consumers’ preferences
9 (RLIN) 33078
Topical term or geographic name entry element Motivation research (Marketing)
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field Jul 25 2012 3:19PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2020-04-28 2 5 HD69.B7 G623E 2009 201104280025 2024-01-10 2022-01-07 2020-04-28 Books

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