BU Library and Learning Space

Market research in practice : (Record no. 255698)

MARC details
000 -LEADER
fixed length control field 01337nam a22003737i 4500
001 - CONTROL NUMBER
control field 255698
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302083125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160204s2016 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749475857
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency TH-BaBU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number H338M 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul N.,
Relator term author.
9 (RLIN) 164957
245 10 - TITLE STATEMENT
Title Market research in practice :
Remainder of title an introduction to gaining greater market insight /
Statement of responsibility, etc. Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.
250 ## - EDITION STATEMENT
Edition statement Third edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 382 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harrison, Matthew,
Relator term author.
9 (RLIN) 164958
Personal name Cupman, Julia,
Relator term author.
9 (RLIN) 164959
Personal name Truman, Oliver,
Relator term author.
9 (RLIN) 164960
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
993 #0 -
-- Marketing research.
-- Marketing research
-- Methodology.
-- Social sciences
-- Research
-- Methodology.
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field 20230323
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2023-03-22 Purchase 2 HF5415.2 H338M 2016 2016000003569 2023-10-26 2023-08-08 2023-03-22 Books

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