Research handbook on strategic communication / (Record no. 256047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02613nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 256047 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307074007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220910t2022 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781800379886 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | COA |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.3 |
| Item number | R473 2022 |
| 245 00 - TITLE STATEMENT | |
| Title | Research handbook on strategic communication / |
| Statement of responsibility, etc. | edited by Jesper Falkheimer, Mats Heide |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cheltenham : |
| Name of producer, publisher, distributor, manufacturer | Edward Elgar Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | ÂĐ2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 501 pages : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts - fundamentals, perspectives, and processes - the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Research Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights."--From back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in management |
| 9 (RLIN) | 10704 |
| Topical term or geographic name entry element | Strategic planning. |
| 9 (RLIN) | 5803 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Falkheimer, Jesper, |
| Relator term | editor. |
| 9 (RLIN) | 165502 |
| Personal name | Heide, Mats, |
| Relator term | editor. |
| 9 (RLIN) | 165503 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A33069 |
| Link information for field corresponding to 9XX field | 20230717 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0206 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ (Industry management) āļāļĨāļāļĨāļīāļ āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļļāļ āļāļēāļĢāđāļāđāļāļāļąāļāđāļĨāļ°āļāļēāļĢāļĢāđāļ§āļĄāļĄāļ·āļ āļāļēāļĢāđāļāđāđāļāļĢāļ·āđāļāļāļāļąāļāļĢāļāļĨ āļāļēāļĢāļāļ§āļāļāļļāļĄāļĢāļēāļāļē āļ§āļīāļāļĪāļāļāļēāļĢāļāđāļāļēāļāđāļĻāļĢāļĐāļāļāļīāļ āđāļāļīāļāđāļāđāļ āļāļēāļĢāđāļāđāļāļāļģāļāļēāļ āļāļĨāļīāļāļ āļąāļāļāđāļāļļāļāļŠ |
| 997 ## - BU TRANSFER | |
| -- | ind |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2023-07-17 | Purchase | 3 | 2 | HD30.3 R473 2022 | 2023000000650 | 2025-08-09 | 2025-01-20 | 2025-01-20 | 2023-07-17 | Books |
