Campaigning for hearts and minds : (Record no. 256390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03177nam a22003851i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 256390 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307164657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200914s2020 ilu fob ||1 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780226788302 (electronic bk.) |
| Canceled/invalid ISBN | 9780226069883 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JA74 |
| Item number | B722C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brader, Ted. |
| 9 (RLIN) | 120982 |
| 245 10 - TITLE STATEMENT | |
| Title | Campaigning for hearts and minds : |
| Remainder of title | how emotional appeals in political ads work / |
| Statement of responsibility, etc. | Ted Brader. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chicago, Ill. : |
| Name of producer, publisher, distributor, manufacturer | University of Chicago Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Studies in communication, media, and public opinion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Political psychology. |
| 9 (RLIN) | 120983 |
| Topical term or geographic name entry element | Advertising, Political. |
| 9 (RLIN) | 53943 |
| Topical term or geographic name entry element | Communication in politics |
| 9 (RLIN) | 16775 |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| 9 (RLIN) | 13879 |
| Topical term or geographic name entry element | Emotions and cognition. |
| 9 (RLIN) | 4390 |
| Topical term or geographic name entry element | Emoties. |
| 9 (RLIN) | 166020 |
| Topical term or geographic name entry element | Reclamefilms. |
| 9 (RLIN) | 166021 |
| Topical term or geographic name entry element | Verkiezingscampagnes. |
| 9 (RLIN) | 166022 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2519806">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2519806</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
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