Marketing analytics : (Record no. 256401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 256401 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302083355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200820s2021 vaua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813945163 (electronic bk.) |
| International Standard Book Number | 9780813945156 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | TH-BaBU |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .V453 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar, |
| Relator term | author. |
| 9 (RLIN) | 166058 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics : |
| Remainder of title | essential tools for data-driven decisions / |
| Statement of responsibility, etc. | Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Charlottesville, Va. : |
| Name of producer, publisher, distributor, manufacturer | Darden Business Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A textbook on marketing analytics, this book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis"-- |
| Assigning source | Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4770 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Statistical methods. |
| 9 (RLIN) | 153659 |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 5148 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W., |
| Relator term | author. |
| 9 (RLIN) | 72589 |
| Personal name | Wilcox, Ronald T., |
| Relator term | author. |
| 9 (RLIN) | 166059 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2661142">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2661142</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
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