BU Library and Learning Space

Advertising media planning : (Record no. 257748)

MARC details
000 -LEADER
fixed length control field 01417nam a22003738i 4500
001 - CONTROL NUMBER
control field 257748
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302083851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220818s2023 nyua f # 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032192154
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency TH-BaBU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number K444A 2023
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.,
Dates associated with a name 1955-
Relator term author.
9 (RLIN) 115938
245 10 - TITLE STATEMENT
Title Advertising media planning :
Remainder of title a brand management approach /
Statement of responsibility, etc. Larry D. Kelley [and three others] ; with Donald W. Jugenheimer
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, N.Y. :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 301 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
9 (RLIN) 25321
Topical term or geographic name entry element Brand name products.
9 (RLIN) 11817
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheehan, Kim Bartel,
Dates associated with a name 1958-
Relator term author.
9 (RLIN) 168246
Personal name Dobias, Lisa,
Relator term author.
9 (RLIN) 168247
Personal name Koranda, David E.,
Relator term author.
9 (RLIN) 168248
Personal name Jugenheimer, Donald W.,
Relator term author.
9 (RLIN) 25322
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A40065
Link information for field corresponding to 9XX field 20250228
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- adv
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2025-02-28 Purchase   HF5826.5 K444A 2023 2025000000140 2025-02-28 2025-02-28 Books

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