Principles of marketing / Philip Kotler ... [et al.]

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Material type: Text

TextPublication details: London : Prentice Hall, c1996Edition: European edDescription: 956 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 P746 1996 (Browse shelf(Opens below))	Available	181922

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Previous	HF5415 P742M 2000 Marketing : concepts and strategies	HF5415 P742M 2000 Marketing : concepts and strategies	HF5415 P742S 1995 Study guide marketing : concepts and strategies	HF5415 P746 1996 Principles of marketing /	HF5415 P747T 1991 Test bank to accompany Stanton/Etzel/Walker fundamentals of marketing	HF5415 P844E Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less /	HF5415 P844E Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less /	Next

Includes bibliographical references and index

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