Marketing : an analytical perspective / Peter Mudie

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Material type: Text

TextPublication details: London : Prentice Hall, 1997Description: 368 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 M824M (Browse shelf(Opens below))	Available	202498

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Previous	HF5415 M377M Mini cases in marketing	HF5415 M523S Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /	HF5415 M572R Right side up : building brands in the age of the organized consumer	HF5415 M824M Marketing : an analytical perspective /	HF5415 M876F The fast forward MBA in marketing	HF5415 M876F The fast forward MBA in marketing	HF5415 M876F The fast forward MBA in marketing	Next

Includes bibliographical references and index

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