Marketing management and strategy / Peter Doyle

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Material type: Text

TextPublication details: New York, N.Y. : Prentice Hall, 1994Description: 410 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 D694M (Browse shelf(Opens below))	Available	159762
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 D694M (Browse shelf(Opens below))	Available	200208140002

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Previous	HF5415 D526G 2015 Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /	HF5415 D664S 2006 Strategic marketing decisions 2006-2007 /	HF5415 D694M Marketing management and strategy /	HF5415 D694M Marketing management and strategy /	HF5415 D694M Marketing management and strategy /	HF5415 D785I Introduction to marketing concepts /	HF5415 D785I Introduction to marketing concepts /	Next

Includes bibliographcial references and indexes

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