Right side up : building brands in the age of the organized consumer

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Material type: Text

TextPublication details: London : HarperCollins Business, 2001Description: 340ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 M572R (Browse shelf(Opens below))	Available	170820010020

Total holds: 0

Previous	No cover image available	No cover image available						Next
Previous	HF5415 M374M 1982 Marketing : strategy and management	HF5415 M377M Mini cases in marketing	HF5415 M523S Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /	HF5415 M572R Right side up : building brands in the age of the organized consumer	HF5415 M824M Marketing : an analytical perspective /	HF5415 M876F The fast forward MBA in marketing	HF5415 M876F The fast forward MBA in marketing	Next

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