Applications of consumer behavior : readings and exercises / Gail Tom

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984Description: 358 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HC110 .C6 T65A (Browse shelf(Opens below))	Available	50556

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Previous	No cover image available	No cover image available	No cover image available			No cover image available	No cover image available	Next
Previous	HC110 .C6 B377M The moving target : what every marketer should know about women	HC110 .C6 P574T Transgenerational design : products for an aging population	HC110 .C6 S477W Why they buy : American consumers inside and out	HC110 .C6 T65A Applications of consumer behavior : readings and exercises /	HC110 .C6 Z844P Point of purchase : how shopping changed American culture /	HC110 .C63 A243C 1974 Consumerism : search for the consumer interest	HC110 .C63 A243C 1982 Consumerism : search for the consumer interest	Next

Includes bibliographical references

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