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A managerial introduction to marketing

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1976Edition: 3rd edDescription: 594 pSubject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 S728M 1976 (Browse shelf(Opens below))	Available	15745

Total holds: 0

Previous		No cover image available	No cover image available	No cover image available				Next
Previous	HF5415.13 S453P 1995 Principles of marketing : a global perspective /	HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market	HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market	HF5415.13 S728M 1976 A managerial introduction to marketing	HF5415.13 S772 Strategic market creation : a new perspective on marketing and innovation management /	HF5415.13 S933A 2016 The analytical marketer : how to transform your marketing organization /	HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology	Next

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