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Market-led strategic change : transforming the process of going to market

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 1998Edition: 2nd edDescription: 665 pSubject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 P537M 1998 (Browse shelf(Opens below))	Available	230383

Total holds: 0

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Previous	HF5415.13 P477B 2002 Basic marketing : a global-managerial approach /	HF5415.13 P477B 2002 Basic marketing : a global-managerial approach /	HF5415.13 P477B 2005 Basic marketing : a global-managerial approach /	HF5415.13 P537M 1998 Market-led strategic change : transforming the process of going to market	HF5415.13 P547B Beyond the marketing power mind of psychographics games	HF5415.13 R432S 2007 Strategic marketing planning /	HF5415.13 R673S Stopwatch marketing : take charge of the time when your customer decides to buy /	Next

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