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Value-added public relations : the secret weapon of integrated marketing

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business, 1998Description: 314Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 H377V (Browse shelf(Opens below))	Available	241219990013

Total holds: 0

Previous		No cover image available	No cover image available	No cover image available	No cover image available			Next
Previous	HF5415.123 F544M 2013 Marketing communications : brands, experiences and participation /	HF5415.123 G642P Public relations in the marketing mix : introducing vulnerability relations	HF5415.123 H377V Value-added public relations : the secret weapon of integrated marketing	HF5415.123 H377V Value-added public relations : the secret weapon of integrated marketing	HF5415.123 J342I IMC : an integrated marketing communications exercise	HF5415.123 K444B Beyond buzz : the next generation of word-of-mouth marketing /	HF5415.123 L846C Clueless in marketing communications /	Next

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