Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2001Edition: 5th ed. , international edDescription: 795 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 2001 (Browse shelf(Opens below))	Available	200302190001
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 2001 (Browse shelf(Opens below))	Available	260420010022

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Includes bibliographical references and index

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