Normal view MARC view ISBD view

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

By:

Contributor(s):

Material type: Text

TextPublication details: New York, N.Y. : Prentice Hall, 1991Description: 440Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 M664A (Browse shelf(Opens below))	Available	136977

Total holds: 0

Previous	No cover image available	No cover image available		No cover image available	No cover image available			Next
Previous	HF5823 M362A Advertising	HF5823 M377A Advertising creativity : techniques for generating ideas	HF5823 M378B Buy this book! : understanding advertising and getting the most out of your advertising dollar	HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising	HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	HF5823 M664A 1994 Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	Next

There are no comments on this title.

to post a comment.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.