The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business, c2000.Description: 247 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 M372B (Browse shelf(Opens below))	Available	200204200079
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 M372B (Browse shelf(Opens below))	Available	200205220825

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Previous	HD69 .B7 M322F The fake factor : why we love brands but buy fakes /	HD69 .B7 M327W World class brands	HD69 .B7 M372B The brand marketing book : creating, managing, and extending the value of your brand /	HD69 .B7 M372B The brand marketing book : creating, managing, and extending the value of your brand /	HD69 .B7 M374S Smart things to know about brands and branding	HD69 .B7 M374S Smart things to know about brands and branding	HD69 .B7 M377R Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad /	Next

At head of title: American Marketing Association

Includes bibliographical references and index

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