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Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th edDescription: 575 p. : col. illISBN:
  • 013012771X
Subject(s): LOC classification:
  • HF5415 A757M 2000
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Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Closed Shelves (Contact Library Staff) HF5415 A757M 2000 (Browse shelf(Opens below)) Available 200206140139
Total holds: 0

Kotler's name appears first on the earlier ed.

Includes bibliographical references and indexes

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