Strategic marketing / David W. Cravens

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 6th ed. , international edDescription: 752 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.135 C728S 2000 (Browse shelf(Opens below))	Available	200207240029

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Previous	HF5415.135 ช678ก เกมการตลาด : กลยุทธ์และเทคนิคแห่งความสำเร็จของบริษัทชั้นนำของโลก = The Marketing game : how the world's best companies play to win /	HF5415.135 C728S 1994 Strategic marketing /	HF5415.135 C728S 1997 Strategic marketing	HF5415.135 C728S 2000 Strategic marketing /	HF5415.135 C728S 2003 Strategic marketing /	HF5415.135 C728S 2003 Strategic marketing /	HF5415.135 C728S 2003 Strategic marketing /	Next

Includes bibliographical references and index

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