Relationship marketing : exploring relational strategies in marketing / John Egan

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TextPublication details: Harlow : Financial Times/Prentice Hall, 2001Description: 234 p. : illISBN:

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Previous	HF5415.55 C862C 2015 Customer-centric marketing : building relationships, creating advocates, and influence your customer /	HF5415.55 D662S Strategic market relationships : from strategy to implementation /	HF5415.55 E326R Relationship marketing : exploring relational strategies in marketing /	HF5415.55 E326R Relationship marketing : exploring relational strategies in marketing /	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF5415.55 G627R Relationship marketing /	Next

Includes bibliographical references and index

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