Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2002Edition: 2nd ed. , international edDescription: 705 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 D893B 2002 (Browse shelf(Opens below))	Available	200304250038

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Previous	HF5415 D694M Marketing management and strategy /	HF5415 D785I Introduction to marketing concepts /	HF5415 D785I Introduction to marketing concepts /	HF5415 D893B 2002 Business marketing : connecting strategy, relationships, and learning /	HF5415 D893B 2002 Business marketing : connecting strategy, relationships, and learning /	HF5415 D893B 2006 Business marketing : connecting strategy, relationships, and learning /	HF5415 E274C 2015 Copy, copy, copy : how to do smarter marketing by using other people's ideas /	Next

Includes bibliographical references and index

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