Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2001Edition: 3rd ed. , international edDescription: 596 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.1 B427M 2001 (Browse shelf(Opens below))	Available	200304260014

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Includes bibliographical references and indexes

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