Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester

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TextPublication details: Australia : Allen & Unwin, 2000Edition: 2nd ed. , new rev. international edDescription: 326 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5822 S973A 2000 (Browse shelf(Opens below))	Available	200305130038

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Previous	HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /	HF5822 O832P Persuasion in advertising /	HF5822 O832P Persuasion in advertising /	HF5822 S973A 2000 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 S973A 2008 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 S973A 2008 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 V366D 2016 Different brains different approaches : successful neuro advertising for male and female /	Next

Includes bibliographical references and index

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