Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th ed. , international edDescription: 562 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 W444A 2000 (Browse shelf(Opens below))	Available	200306190061

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Includes bibliographical references and index

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