Consumer behavior and managerial decision making / Frank R. Kardes

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: 457 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.32 K372C (Browse shelf(Opens below))	Available	200307150033

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Includes bibliographical references and index

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