Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway

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Material type: Text

TextPublication details: London : Routledge, 2002Description: 293 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD59 D395Q (Browse shelf(Opens below))	Available	200310290049
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD59 D395Q (Browse shelf(Opens below))	Available	200310290050

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Previous	No cover image available	No cover image available	No cover image available				No cover image available	Next
Previous	HD59 C677M Media for managers	HD59 C677M Media for managers	HD59 C763M Managing a public relations firm for growth and profit	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D543P Power and influence : mastering the art of persuasion	Next

Includes bibliographical references and index

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