Advertising : a framework / W. Ronald Lane, J. Thomas Russell

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001Description: 378 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5821 L363A (Browse shelf(Opens below))	Available	200307310086

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Previous	HF5821 C766A Advertising myths : the strange half-lives of images and commodities /	HF5821 C766A Advertising myths : the strange half-lives of images and commodities /	HF5821 H647S Schaum's outline of theory and problems of advertising	HF5821 L363A Advertising : a framework /	HF5821 M323A Advertising : a cultural economy /	HF5821 M323A Advertising : a cultural economy /	HF5821 M674C 1991 Creative advertising : theory and practice	Next

Includes bibliographical references and index

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