Sports marketing : a strategic perspective / Matthew D. Shank

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: 613 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	GV716 S526S 2002 (Browse shelf(Opens below))	Available	200308080040
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	GV716 S526S 2002 (Browse shelf(Opens below))	Available	200308080041

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Previous	GV716 M844S Sport marketing /	GV716 S526S Sports marketing : a strategic perspective	GV716 S526S 2002 Sports marketing : a strategic perspective /	GV716 S526S 2002 Sports marketing : a strategic perspective /	GV716 S526S 2005 Sports marketing : a strategic perspective /	GV721.5 D384O The Olympic Games effect : how sports marketing builds strong brands /	GV721.5 P396O Olympic turnaround : how the Olympic Games stepped back from the brink of extinction to become the world's best known brand /	Next

Includes bibliographical references and index

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