Marketing plans : how to prepare them how to use them / Malcolm McDonald

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002Edition: 5th edDescription: 630 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 M322M 2002 (Browse shelf(Opens below))	Available	200308150019

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Previous	HF5415.13 M322C Cases in strategic marketing management : an integrated approach	HF5415.13 M322M The marketing plan in colour : a pictorial guide for managers /	HF5415.13 M322M The marketing plan in colour : a pictorial guide for managers /	HF5415.13 M322M 2002 Marketing plans : how to prepare them how to use them /	HF5415.13 M322M 2003 Marketing plans : how to prepare them, how to use them /	HF5415.13 M322R Retail marketing plans : how to prepare them how to use them	HF5415.13 M326S Strategic market planning : a blueprint for success	Next

Includes index

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