Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.]

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 4th ed. , international edDescription: 594 p. : col. ill. + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 M374 2002 (Browse shelf(Opens below))	Available	200311120077

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Includes bibliographical references and index

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